Social media platforms dominate almost every aspect of human interaction, from interpersonal relations to the global economy (Bradshaw, 2020). Undoubtedly, nowadays, the internet and social media have a multilevel impact on the everyday life of mankind. It proved an essential tool for elites, political actors, state and non-state actors, and social movement activists to spread their ideas, gain followers, and go into action, showing the world testimonies, pictures, and videos in real time (La Rosa, 2014).

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