On 1 Aug 2023, the first ASEAN Maritime Outlook (AMO) was launched at the 13 ASEAN Maritime Forum (AMF), an event timed to coincide with the ASEAN Senior Officials Meeting (SOM) in Bali. Given the high level of scrutiny typically applied to Southeast Asia’s maritime affairs, one would expect this to be evaluated as a milestone event and for wonks to be scraping its 77 pages for insights and how that may play out in this competitive era. Yet, the policy pundits have been basically silent.