As a country with the fourth-largest internet users in the world and the third-largest democracy, Indonesia is bound to have a complex relationship between political participation, the internet, and social media. Elections have become routine events, with candidates increasingly recognizing the importance of social media in boosting their electoral support. The most recent 2024 election demonstrated how sophisticated social media campaigns, coupled with the use of AI-generated content, can decisively influence the election outcome. The landslide victory of president-elect Prabowo Subianto defied expectations of a competitive, two-round election—an outcome largely attributed to the execution of advanced digital strategies employed by Prabowo’s camp